Privacy Policy for Mirai Marketing

Last Updated: [November 16, 2025]

1. Introduction

Welcome to Mirai Marketing ("we," "us," or "our"). We are a marketing agency specializing in creating innovative digital experiences, including augmented reality (AR) services, for our clients ("Clients").

This Privacy Policy is designed to help you understand how we handle information. It covers two distinct areas:

1.1 Our Website: Information we collect from visitors to our own website (miraimarketing.com or similar).

1.2 Our AR Services: Information we process on behalf of our Clients when you (an "End-User") interact with an AR application, web filter, or virtual try-on experience we have built for them.

2. Our Role: Data Controller vs. Data Processor

This distinction is important for your privacy rights.

2.1 When you visit our website (https://www.google.com/url?sa=E&source=gmail&q=miraimarketing.com): We act as the Data Controller for the information we collect from you (e.g., if you fill out our "Contact Us" form).

2.2 When you use an AR Service we built for a Client: Our Client (the brand or company) is the Data Controller. They determine what data is collected and why. Mirai Marketing acts as the Data Processor, handling the data on their behalf and according to their instructions.

For End-Users of our AR Services: This policy describes how we process data. The primary privacy policy governing your data is the one provided by our Client (the brand whose AR experience you are using). Please review their privacy policy for full details on your data rights.

3. Information We Collect (Our Website)

When you visit miraimarketing.com, we may collect:

3.1 Information You Provide: When you fill out a contact form, subscribe to our newsletter, or request information, you may provide us with your name, email address, phone number, and company name.

3.2 Information Collected Automatically: We use cookies and analytics tools to collect technical data about your visit, such as your IP address, browser type, pages visited, and referring website. This helps us understand how visitors use our site.

4. Information We Process for Our Clients (AR Services)

When you use an AR experience we built for a Client, we may process the following types of data to make the experience function.

4.1 Camera and Sensor Data: Our AR Services require access to your device's camera to see your environment and superimpose digital objects. We may also access motion sensors (like the gyroscope and accelerometer) to detect your device's orientation and movement.

4.2 Environmental Data: To place virtual objects correctly, our software may detect surfaces (like floors, walls, and tables) and their dimensions.

4.3 Facial Mapping / Biometric Data (If Applicable): For "virtual try-on" (e.g., glasses, makeup) or "face filter" effects, our technology may detect the position and features of your face (e.g., mapping points for your eyes, nose, and mouth).
Our Commitment: This data is typically processed in real-time on your device. We do not store this data or use it to personally identify you. It is discarded immediately after the AR session ends, unless our Client explicitly states otherwise in their privacy policy and obtains your direct consent.

4.4 Geolocation Data: If an AR experience is location-based (e.g., a "digital scavenger hunt"), we may, with your explicit permission, collect your device's precise (GPS) or approximate (Wi-Fi/IP) location.

4.5 Usage and Analytics Data: We collect aggregated and anonymized data about interactions with the AR Service (e.g., session length, features used, items "tried on"). We provide this anonymous data to our Clients in reports to help them measure their campaign's performance.

4.6 User-Generated Content: If the AR experience allows you to take photos or videos, that content is either saved directly to your device or, if you choose to share it, processed according to our Client's stated policy.

5. How We Use Information

5.1 On Our Website (As Controller):
To respond to your inquiries and service requests.
To send you marketing communications (if you opt-in).
To improve our website and services.

5.2 For Our AR Services (As Processor):
To provide and maintain the AR experience on behalf of our Client.
To provide analytics reports to our Clients (typically aggregated and anonymized).
To diagnose and fix technical issues.
To comply with the legal and contractual obligations we have with our Client.

6. How We Share Information

We do not sell your personal information. We may share information in the following limited circumstances:

6.1 With Our Clients: We provide our Clients with the data relevant to the AR Service we are providing them, as outlined in our agreement with them.

6.2 With Service Providers: We use third-party vendors for services like cloud hosting (e.g., AWS, Google Cloud) and analytics. These vendors are contractually bound to protect your data and can only use it to perform the services we've requested.

6.3 For Legal Reasons: We may disclose information if required by law, a court order, or a valid government request.

6.4 In a Business Transfer: If Mirai Marketing is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

7. Data Security and Retention

We implement reasonable technical, administrative, and physical safeguards to protect the information we process.

We retain data collected on our website for as long as necessary to fulfill the purposes outlined in this policy.

For our AR Services, we retain data according to our Client's instructions or for as long as needed to provide the service, after which it is deleted or anonymized. As noted, sensitive data like real-time facial mapping is generally not stored at all.

8. Your Data Rights and Choices

8.1 Device Permissions: You can control or revoke the AR Service's access to your camera, microphone, and location at any time through your device's settings menu. Disabling these may cause the AR experience to stop working.

8.2 Data Rights (Access, Deletion, etc.):
For Our Website: If you wish to access, correct, or delete personal information you provided to us via our website, please contact us at [Your Privacy Email Address].
For Our AR Services: Because our Client is the Data Controller, you must direct any requests to access, correct, or delete your data to the Client (the brand) whose AR experience you were using. We will assist our Clients in responding to these requests as required.

9. Children's Privacy

Our services are generally not directed to children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children via our website.

For our AR Services, we rely on our Clients to ensure their services are compliant with laws like the Children's Online Privacy Protection Act (COPPA) and to obtain any necessary parental consent.

10. International Data Transfers

We are based in [Your Country/Region]. Information we process may be transferred to, stored, and processed in countries other than your own. We take steps to ensure that data transfers comply with applicable data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and change the "Last Updated" date at the top. We encourage you to review it periodically.

12. Contact Us If you have any questions about this Privacy Policy or our practices, please contact our Data Privacy Team:  Mirai Marketing [Phase 4, Vedant Complex, Thane West - 400606] [mirai.cardiff@gmail.com]