The Experience Economy is Here: Stop Selling Products, Start Selling Confidence. The holiday shopping rush is officially upon us, and e-commerce brands are facing a perennial challenge: The Confidence Gap. Customers hesitate to click "buy" on gifts—especially clothing, home decor, or furniture—because they can't confirm the size, scale, or fit. This hesitation drives up cart abandonment and skyrockets return rates in January. The solution isn't just better photos; it’s an imm